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To cope with the problem of attrition, we have devised a proprietary retention-linked-recruitment model that provides insights into the following:

  • Candidate's expectations from potential employers
  • Candidate's maturity profile
  • Expectation matching (Employer and Candidate) index
  • Probability of the candidate staying with the company for more than a year

This model has been created after two years of research and analysis. It has been validated through a field research of 200 candidates looking for jobs and about 50 potential BPO employers.


The main challenge for HR professionals in the BPO and ITES industry lies in managing a large number of people at a very short time. Currently the industry is struggling with very poor selection ratio and the hit ratio of the right profiles is only about 6 per cent. Contrary to many beliefs, we know that the BPO industry will not burst like a bubble but grow to greater heights. The trends with regard to job preference are slowly moving to the BPO sector. HR professionals in the BPO/ ITES industry handle heavy pressures as the requirement needs keep changing on an hourly basis.

There is a significant shrinking base of talent in middle-level management and high pressure in getting the right candidates at the senior and fresh levels. The certification process launched by NASSCOM will help the employers go a long way in identifying potential candidates. However, this certification is still not very common among the candidates who have multiple offers at the entry and senior levels. There is a critical need for development of soft skills, specifically for people at the entry levels. The challenge of getting candidates with right combination of skills such as Team work, language competence, inter-personal and intra-personal skills and communication is real. The core function of HR in this industry is therefore, in providing the human aspect.

Intra-BPO poaching and supply versus demand gap, are the main challenges in this sector. There is a lot of myth, gossip and misinterpretation about the industry with regards to night shifts and monotony of work. If the industry continues to neglect the critical HR aspect of this industry, India will lose a lot of business opportunities to countries like Jamaica, Latin America, West Indies and South Africa who also have a large number of English speaking people.

The BPO industry in India has been estimated to grow at a rate of 50 per cent annually. Many BPOs are realizing that their HR policies need to be aligned with their branding and business goals. Human Resource Solutions for this industry need human relations with more and more thrust on emotional bonding.

As the attrition rate is significantly high in the BPO/ ITES industry. The exit interviews provide a great source of information, as the person who leaves the organization is also its brand ambassador. Many BPOs are realizing that their HR policies need to be transparent, clear and devoid of procedural delays. Many people don't leave organizations because they don't like them. They actually leave because their expectation were not understood or given attention to.

Our business driven HR solutions for the BPO/ ITES are unique and address the specific industry challenges. Many BPO/ ITES companies have found it increasingly beneficial to outsource their entire Human Resource operations such as HR Planning and Budgeting, Manpower Recruiting, Retention Strategy, Growth and Development and HR Analytics and Support. We help our customers in this industry in saving costs and take complete responsibility of managing the lengthy process of selecting the right candidate and recruiting them. Moreover, our professional service provide prompt and effective solutions for the Human Resource requirement of our customers. Our differentiation and uniqueness lies in the following:

  • Comprehensive knowledge of the industry.
  • Infrastructure and skills to carry out extensive search for the required job positions.
  • Latest techniques and methodologies that ensure proper selection procedures.
  • Required HR solutions for managing the available or newly recruited workforce.
  • Well-defined contract of service.

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